GDPR Privacy & Cookie Policy

Valkyrie Chauffeurs GDPR Privacy & Cookie Policy

Valkyrie Chauffeurs Ltd GDPR Privacy Policy


VALKYRIE CHAUFFEURS LTD (“We”) are committed to protecting and respecting your privacy. This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.  Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. The rules on the processing of personal data are set out in the General Data Protection Regulation (the “GDPR”).


Data controller – A controller determines the purposes and means of processing personal data.  

Data processor – A processor is responsible for processing personal data on behalf of a controller.  

Data subject – Natural person  

Categories of data: Personal data and special categories of personal data  

Personal data – The GDPR applies to ‘personal data’ meaning any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier (as explained in Article 6 of GDPR). For example name, passport number, home address or private email address. Online identifiers include IP addresses and cookies. Special categories personal data – The GDPR refers to sensitive personal data as ‘special categories of personal data’ (as explained in Article 9 of GDPR). The special categories specifically include genetic data and biometric data where processed to uniquely identify an individual. Other examples include racial and ethnic origin, sexual orientation, health data, trade union membership, political opinions, religious or philosophical beliefs.  

Processing – means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

Party – means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.


VALKYRIE CHAUFFEURS LTD is the data controller. This means we decide how your personal data is processed and for what purposes. Our contact details are: Mobile:  07852 613545 Tel:  01684 355012 Registered Address:  Unit 37, Basepoint Business Centre, Northway, Tewkesbury, GL20 8SD Business Address: 17 Woodrush Road, Walton Cardiff, Tewkesbury, GL20 7SF Email: Company Registration No: 11243989   For all data, matters contact Nathan Bickerdyke Company Director on 01684 355012, email at 17 Woodrush Road, Walton Cardiff, Tewkesbury, GL20 7SF.


We use your personal data for the following purposes: * To enable prompt and effective communication with users in order to facilitate quotes, advise of service and engage with booking processing. * To facilitate the users booking and personalise their experience through retention of customer preferences. * Utilise customer feedback information to improve services * To promote price changes, company news, service updates and promotions. * To comply with legal requirements for HMRC audits. * To conduct analytical research for our website and social media sites to identify means to improve the user’s interaction with the site. * To identify return visitors to our website, where online chat assistance was used; to enable the continuation of communication and improve the user experience.


With reference to the categories of personal data described in the definitions section, we process the following categories of your data: * Personal data obtained may include name, personal address, business address, contact telephone numbers, personal email address, business email address and IP location information.


Personal Identification Data We may collect personal data following an enquiry made to VALKYRIE CHAUFFEURS LTD for our services.  This can be obtained through emails, contact-booking forms, and telephone or in person.  Users will be required to provide information that will enable an accurate quote to be provided and to enable a confirmed booking to be facilitated.  Personal data obtained may include name, personal address, business address, contact telephone numbers, personal email address, business email address. IP (internet protocols) identification address may also be obtained depending on the user’s browser settings.  This is to establish repeat visitors to the site and improve their interaction with the site.  

Non-personal identification data he, geographic area, gender, age range, browser name, the type of computer and technical information about Users means of connection to our We may collect non-personal identification information about users when they interact with our Site. The non-personal identification information may include t site, such as the operating system and the internet service providers utilized and other similar information.  

Web Browser Cookies Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. The user may choose to set their web browser to refuse cookies or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.  Our website is hosted by who are declared as GDPR compliant.  

Associated Social Media Accounts VALKYRIE CHAUFFEURS LTD utilises social media site including, but not limited to Facebook, Instagram, Google+, Pinterest and Twitter.  Personal data may be obtained from user interaction with these sites.  This may be limited to user profile information from within the relevant social media sites.  VALKYRIE CHAUFFEURS LTD will not request users to provide personal data around contact information or address using the public forums within these sites.  Any requested quotes will be actioned through private message facilities or the user directed to email VALKYRIE CHAUFFEURS LTD directly.  Any additional personal data held on the user by these companies will be dependant on their data privacy settings.  Users can check their data privacy settings by going to there user setting within the relevant application.  

Financial Information VALKYRIE CHAUFFEURS LTD does not retain any financial information such as credit/debit card information. Any online card payments are completed through an approved secure online payment link operated by Stripe Inc.  Details of the transaction are recorded by Stripe Inc and secured in compliance with appropriate legislation and GDPR.  Card transactions taken over the phone are processed at the time with the customer and no record of the full card information is stored.  If a customer voluntary emails card details to process a payment for our services the card information will be deleted from the email system and will not be retained by VALKYRIE CHAUFFEURS LTD.  A merchant receipt is held to prove the transaction for HMRC auditing purposes, which is stored securely.  Any customer receipt copy can be made available upon request.  If no request is made, the customer receipt will be destroyed securely using approved shredding processes.


Personal data (Article 6 of GDPR) Our lawful basis for processing your general personal data: Consent by the data subject; By submitting a request to VALKYRIE CHAUFFEURS LTD the user consents to their information being used in order to facilitate their enquiry.  To comply with GDPR users will be directed to our data privacy notice to understand how their data may be used.  Their consent can be removed at any time by emailing a request to The processing of personal data is necessary by VALKYRIE CHAUFFEURS LTD for the performance of a contract with the user (the data subject) to take steps to enter and facilitate that contract.  The contract being the booking


Your personal data will be treated as strictly confidential and will be shared only with VALKYRIE CHAUFFEURS LTD or when a booking cannot be facilitated by VALKYRIE CHAUFFEURS LTD then the information may be provided to a Contacted Operator/Driver acting on behalf and representing VALKYRIE CHAUFFEURS LTD.  The personal data is only shared for the purposes of facilitating a booking.  Any use of personal data by means of marketing will be strictly from VALKYRIE CHAUFFEURS LTD only and will not be provided to any third parties.


Full details of our retention policy can be provided We keep your personal data for no longer than reasonably necessary and we only retain your data for the following purposes and use the following criteria to determine how long to retain your personal data.  In cases of legal requirements for compliance with HMRC auditing data will be retained for a period of 7 years from the last fiscal period.  Email communication will be retained for a period of 2 years unless the users is a customer, in which the communications may be retained for the period of the user’s requirements of service by VALKYRIE CHAUFFEURS LTD upon request.


You are under no statutory or contractual requirement or obligation to provide us with your personal data. But failure to do so will have the following consequences. a) Inability to communicate effectively or provide accurate quotes for your booking requirements. b) Cause unnecessary delays in your booking. c) Hinder the ability for VALKYRIE CHAUFFEURS LTD to fulfil your booking requests.


Unless subject to an exemption under the GDPR, you have the following rights with respect to your personal data: a) The right to request a copy of the personal data which we hold about you; b) The right to request that we correct any personal data if it is found to be inaccurate or out of date; c) The right to request your personal data is erased where it is no longer necessary to retain such data; d) The right to withdraw your consent to the processing at any time, where consent was your lawful basis for processing the data; e) The right to request that we provide you with your personal data and where possible, to transmit that data directly to another data controller, (known as the right to data portability), (where applicable i.e. where the processing is based on consent or is necessary for the performance of a contract with the data subject and where the data controller processes the data by automated means); f) The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing; g) The right to object to the processing of personal data, (where applicable i.e. where processing is based on legitimate interests (or the performance of a task in the public interest/exercise of official authority); direct marketing and processing for the purposes of scientific/historical research and statistics).


We do not transfer personal data outside the EEA.


We do not use any form of automated decision making in our business. 


If we wish to use your personal data for a new purpose, not covered by this Data Privacy Notice, then we will provide you with a new notice explaining this new use prior to commencing the processing and setting out the relevant purposes and processing conditions.


Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.


To exercise all relevant rights, queries or complaints please in the first instance contact our Nathan Bickerdyke Company Director on 01684 355012, email at or send by mail to 17 Woodrush Road, Walton Cardiff, Tewkesbury, GL20 7SF.   If this does not resolve your complaint to your satisfaction, you have the right to lodge a complaint with the Information Commissioners Office on 03031231113 or via email or at the Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, England.